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AI Augmented Coaching: Enhancing Leadership and Employee Development

Imagine you’re a relatively new leader about to deliver difficult feedback to an employee. Despite having formal training, you struggle to recall the key aspects of giving tough feedback as the performance discussion approaches. You might consider avoiding the difficult topics because you’re worried your employees will become defensive and demotivated. As you are a fairly new employee in a hybrid role, waiting for one-on-ones to ask the advice of senior colleagues is an option but immediate insights would be more helpful.

Now, imagine that with a quick query of a generative AI tool, you can get targeted coaching to boost your confidence in these situations. With a smart prompt, you can view the crucial steps for giving feedback and receive tips on active listening, asking open-ended questions, and managing difficult emotions. What’s more, remote employees can learn various ways to connect with colleagues and how to interact professionally with senior management through consulting an AI.

Unlock the Power of Generative AI: Transforming Personalized Coaching for Everyone in Your Organization

These scenarios aren’t theoretical—generative AI has already emerged as a significant enhancer of personalized coaching. Data suggests its widespread use shows no signs of stopping. Generative AI can scale coaching, making benefits historically reserved for an elite few now accessible to all positions and locations within an organization. Guidance once available to a select group is now affordable and accessible with a few keystrokes. AI technology is continually advancing, with new coaching tools becoming more sophisticated and widely adopted, enabling personalized coaching based on individual goals, preferences, and performance.

The Benefits of AI Augmented Coaching

The potential of AI to enhance coaching is vast. Here’s how AI can augment coaching:

  • Performance Monitoring and Real-Time Feedback: AI tools can monitor employee performance and provide immediate feedback. Natural language processing can assess individual performance and suggest improvements instantaneously.
  • Personalization: Technology that analyzes data based on specific needs and goals can tailor coaching recommendations and learning opportunities. AI-powered coaches use machine learning and natural language processing to analyze communication and offer suggestions.
  • Continuing Education: AI can suggest models, frameworks, and steps to structure new behaviors or skills, similar to the way a human coach would. AI can provide reminders about key steps, such as setting SMART goals.
  • Suggesting Language or Approaches: An AI coach can quickly propose language for conveying critical messages, providing immediate access to smart approaches without waiting for in-person coaching sessions.
  • Follow-Up and Accountability: AI tools can suggest coaching follow-up options, track activities, set reminders, and prompt follow-up actions.

Much like a good human coach, an AI coach can support employees when they are stuck, need ideas, or want to pursue growth opportunities. Its omnipresence offers a significant advantage over leaders-as-coaches who cannot be everywhere simultaneously.

However, AI still lacks the ability to empathize with people, which is where human leaders-as-coaches have a real advantage. Human interaction factors in context, emotion, and interpersonal nuances.

The Power of Human Leaders-as-Coaches

Human leaders combine their knowledge of the organization and the job with an understanding of what drives and enables individuals to coach effectively:

  • Context: While AI can include context in a request, it cannot replace a human’s ability to synthesize multiple components of a coaching scenario simultaneously. Leaders-as-coaches understand multiple layers—industry, customer, organization, group, role, and individual—all relevant to a coaching moment.
  • Shared History: Leaders know what’s important to the individual, their strengths, and areas of struggle. They use this knowledge to inform coaching directions.
  • Prompting Self-Awareness: Good coaches help individuals reality-test and see situations clearly, insights an AI cannot provide because it lacks the ability to see and feel. Human coaches bring in their observations and feedback from others, enhancing self-awareness.
  • Flexibility: Leaders-as-coaches can pivot coaching conversations based on new insights or innovative ideas prompted during the discussion. They use intuition to adapt the conversation based on the moment’s needs.
  • Reading Body Language: Although AI advancements in reading body language are progressing, they are not yet widely available. Human coaches can notice changes in eye contact, posture, and other physical cues, and use these observations to navigate coaching conversations appropriately.

Most importantly, empathy is the ability to understand and share another person’s feelings. When a coach empathizes, they create a human connection, allowing the individual to feel heard, seen, understood, and valued. This combination of head and heart in meaningful conversations is the pinnacle of coaching success—a level beyond the reach of an AI.

About the Authors

Leah Clark
Leah Clark is the Leadership Practice Lead at GP Strategies, as well as an author and the founder of LeaderConnect. With over 28 years of experience in her field, Leah brings a unique perspective on the mindsets and skillset that are critical to leadership success to her coaching and consulting. Her clients benefit from her collaborative approach to crafting a well-connected and thoughtful leadership development strategy. Leah holds a Master of Arts; Organizational Psychology, Columbia University and a Bachelor of Arts; English and Sociology, Boston College.

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